“After going on a hike in the White Mountains of New Hampshire, I was motivated to start Twigs Paper since it reflected my environmental ideals. My aim was to demonstrate that trade and environmental preservation can coexist.”
– Eric Koenig
Originally from northern New Jersey, Eric’s experience in branding and design with nonprofits and businesses led him to address the waste produced by the paper and printing industry. Twigs Paper uses recycled materials to create greeting cards that reflect natural beauty and simplicity.
TWB: Eric, could you tell us about your inspiration for starting Twigs Paper and why you decided to concentrate on sustainability in the greeting card business?
EK: After going on a hike in the White Mountains of New Hampshire, I was motivated to start Twigs Paper since it reflected my environmental ideals. My aim was to demonstrate that trade and environmental preservation can coexist.
TWB: Your business made the early switch to biodegradable packaging and 100% recyclable materials. What were some of the most difficult obstacles you had to overcome throughout that shift?
EK: It was difficult to make the switch to 100% recycled materials and biodegradable packaging because it required more money and harder to find trustworthy suppliers. By forging solid bonds with environmentally conscious suppliers and informing our clients about the significance of sustainable practices, we were able to overcome obstacles.
TWB: You stated that Twigs Paper has more than 200 tons of CO2 offsets. Could you describe the procedures and methods you used to reach this incredible milestone for yourself?
EK: In order to offset more than 200 tons of CO2, we have to work with carbon offset programs and keep refining our production methods to lower emissions.
TWB: In what ways has including sustainability into your brand’s narrative aided in cultivating a devoted clientele, and how do your customers contribute to your environmental goals?
EK: By incorporating sustainability into our brand, we have been able to attract a devoted clientele that respects our environmental responsibility. By selecting our products and telling others about our environmentally responsible business methods, our consumers help us achieve our goal.
TWB: A percentage of Twigs Paper’s earnings are reinvested in regional conservation initiatives. Could you elaborate on the particular projects you’ve backed and the ways in which this strategy helps the community and your company?
EK: A percentage of our earnings is reinvested in regional conservation projects, like tree planting campaigns and programs to support environmental education. This strategy improves our brand reputation and fortifies our ties to the community, which is beneficial to our business.
TWB: The expense of sustainable techniques is frequently higher. How do you continue to be profitable and adhere to environmentally conscious values?
EK: Pricing techniques that appropriately represent the value of our sustainable products and prudent cost management are essential to maintaining profitability while adhering to eco-friendly ideals.
TWB: You have experience in design and branding. What impact did your past work with businesses and organizations have on Twigs Paper’s creative approach and environmental goals?
EK: My experience in branding and design, particularly with non-profit organizations, influenced Twigs Paper’s creative approach and sustainability objectives. I learned how important mission-driven branding and storytelling are from it.
TWB: Your enthusiasm for the environment has been greatly impacted by the scenery of New Hampshire. In what ways does the natural world still influence Twigs Paper’s designs and goals?
EK: Our designs and goals are inspired by nature. Our products remind people of the value of protecting the environment by reflecting the elegance and simplicity of natural settings.
TWB: What guidance would you offer to other business owners wishing to include sustainability into their business strategy, given the growing trend of consumers searching for purpose-driven companies?
EK: I suggest beginning with modest, significant adjustments for business owners who want to include sustainability into their business strategy, then expanding from there. Accuracy and transparency are essential for winning over customers.
TWB: In terms of product innovation, sustainability, and community involvement, what are your future objectives for Twigs Paper? Regarding the future, what kind of influence do you hope to have?
EK: A wider range of products, improved sustainability procedures, and greater community involvement are among our objectives for Twigs Paper. By encouraging environmentally conscious living and stewardship, we aspire to have a long-lasting influence.
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“A wider range of products, improved sustainability procedures, and greater community involvement are among our objectives for Twigs Paper. By encouraging environmentally conscious living and stewardship, we aspire to have a long-lasting influence.”
– Eric Koenig
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- How do you think integrating sustainability into a business model impacts consumer choices?
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Alignment with the UN SDGs
Eric Koenig’s journey with Twigs Paper is a powerful example of how entrepreneurship can align with the United Nations Sustainable Development Goals (SDGs). His commitment to sustainability in the greeting card industry intersects with several key goals:
1. Goal 12: Responsible Consumption and Production
Twigs Paper emphasizes the use of recycled materials and biodegradable packaging, promoting responsible consumption. By creating eco-friendly products, Eric demonstrates how businesses can minimize waste and encourage sustainable practices in the paper and printing industry.
2. Goal 13: Climate Action
By offsetting over 200 tons of CO2 and collaborating with carbon offset programs, Twigs Paper actively contributes to climate action. This effort shows how businesses can take measurable steps to mitigate their carbon footprint and promote environmental sustainability.
3. Goal 15: Life on Land
Eric’s commitment to reinvesting a percentage of earnings in local conservation initiatives, such as tree planting and environmental education, supports the conservation of terrestrial ecosystems. This aligns with the goal of sustainably managing forests and combating desertification.
4. Goal 17: Partnerships for the Goals
By building strong relationships with environmentally conscious suppliers and engaging the community in conservation efforts, Twigs Paper exemplifies the importance of partnerships. Collaboration with local organizations enhances community ties and supports broader environmental goals.
5. Goal 8: Decent Work and Economic Growth
Twigs Paper’s sustainable business practices also contribute to economic growth by creating jobs in the eco-friendly sector. By focusing on sustainability, Eric demonstrates that businesses can thrive while adhering to ethical practices that benefit both the economy and the environment.
Conclusion
Eric Koenig’s work with Twigs Paper illustrates a compelling model of how business can foster environmental stewardship while achieving economic viability. His approach showcases the potential for companies to contribute to the UN SDGs by prioritizing sustainability, engaging in responsible production, and supporting local communities. By setting an example in the greeting card industry, Koenig not only fulfills his vision of coexistence between trade and environmental preservation but also inspires others to consider the broader impact of their business practices.
Welcome to The World’s Best Magazine‘s “Discovering Harmony” series, where we look into the intricate relationship between nature and sustainability. This collection of articles is designed to illuminate the pressing environmental challenges and celebrate the innovative solutions shaping our future.
Exclusive Interviews: Voices of Change
In our exclusive interviews, we sit down with leading environmentalists, visionary scientists, and influential policymakers who are driving the sustainability movement. These thought-provoking conversations offer a glimpse into their groundbreaking work and personal journeys, providing insights into how they are making a tangible impact on our world.
Expert Round-Ups: Collective Wisdom
Our expert round-ups bring together diverse perspectives from specialists across various fields. These curated discussions explore the latest research, trends, and strategies in sustainability. Whether it’s advances in renewable energy, the latest in conservation technology, or grassroots initiatives making waves, these articles showcase the collective wisdom of those at the forefront of environmental change.
In-Depth Features: Stories of Innovation
Through compelling features, we highlight groundbreaking projects and success stories from around the globe. Our “Featured Lists” listicle articles will spotlight top innovations, impactful initiatives, and key trends in sustainability. These engaging lists provide a snapshot of the best practices, tools, and ideas driving progress in environmental stewardship.
Interactive Insights: Engaging with the Issue
To further enrich your experience, we include our usual People’s Choice polls where readers can vote for their favorite innovations, solutions, and perspectives. This interactive element not only lets you engage directly with the content but also helps shape the ongoing conversation about sustainability. Your votes and opinions provide valuable feedback and foster a dynamic dialogue around the critical issues we cover.
Join us on this journey as we explore the vital intersection of nature and sustainability. Discovering Harmony is more than just a series—it’s a call to action for a world where human progress and environmental stewardship go hand in hand.
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As the holidays approach, it’s crucial to make conscious, sustainable choices. Twigs greeting cards are a great example of how we can start making these choices!
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