“Justice” is often reduced to a buzzword—appearing in mission statements, headlines, and hashtags—but what does it actually look like in the day-to-day work of building businesses, serving customers, and managing teams? As Dr. Cornel West once said, “Justice is what love looks like in public,” yet in practice, it often means transparency, accountability, and access. Research shows organizations that prioritize fairness see higher employee engagement and customer trust. In this roundup, we asked leaders across industries to share how they interpret and uphold justice in their work—not as an ideal, but as a set of choices made every day.
Editor’s Note: The perspectives shared in this article reflect the personal and professional views of the contributors. They are intended to offer insight into how the concept of justice is applied in various industries and do not represent an endorsement of any specific practices or outcomes.
Transparency and Equity Drive Forex Trading Success
Justice in my field, forex and trading technology, means fostering an environment built on openness, equity, and accessibility for everyone involved. It’s about making sure every trader, no matter their skill level, has access to the resources, insights, and opportunities they need to thrive. Personally, I aim to uphold these values by emphasizing ethical approaches and applying my proficiency in digital marketing and analytics to empower clients with accurate information. This includes crafting strategies that enhance transparency and tackle misinformation, which is essential in a fast-paced and intricate industry like ours.
I dedicate myself to keeping up with technological innovations, not just to expand businesses but also to protect them from unethical practices and emerging risks. Through effective use of SEO, digital content strategies, and online platforms, I work to make trading more reachable for a larger audience, breaking down barriers and creating a fairer playing field. Justice also involves responsibility, and I hold myself and my teams to rigorous standards in customer service and ethical operations. This dedication to honesty and progress is what motivates me as a Business Development Director in such a challenging yet fulfilling industry.
Corina Tham, Sales, Marketing and Business Development Director, CheapForexVPS
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3PL Transparency Transforms eCommerce Fulfillment Relationships
Justice in the 3PL industry is fundamentally about creating transparent relationships built on trust, fairness, and accountability.
In an industry where brands entrust their customer experience to third-party partners, justice means eliminating the information asymmetry that has long plagued fulfillment relationships. Too often, I’ve seen eCommerce companies struggle with hidden fees, service promises that never materialize, and partnerships that felt more like hostage situations than collaborative relationships.
At Fulfill.com, we uphold justice by bringing transparency to an opaque industry. I founded this company after experiencing firsthand the frustration of being locked into a 3PL partnership that wasn’t delivering on promises. That experience showed me that without proper vetting and honest communication, these critical relationships are destined to fail.
Justice also means fair pricing. The industry has historically operated with complex pricing models that make it nearly impossible for merchants to understand their true costs. We’ve built our platform to ensure businesses understand exactly what they’re paying for, with no surprises or hidden fees.
Environmental and social responsibility are equally critical components of justice in logistics. We prioritize 3PLs who demonstrate ethical labor practices and sustainability initiatives, ensuring that efficiency doesn’t come at the cost of people or our planet.
Perhaps most importantly, we uphold justice by giving small and mid-sized eCommerce businesses access to the same quality fulfillment services that were previously only available to enterprise companies. The democratization of excellent fulfillment creates a more level playing field across the industry.
Every day, we strive to create more balanced, transparent, and fair relationships between merchants and their fulfillment partners. When both sides have clear expectations, shared goals, and open lines of communication, everyone wins – especially the end consumer who ultimately experiences the results of these partnerships with every package delivered to their door.
Joe Spisak, CEO, Fulfill.com
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EV Access for All: Clean Transportation Justice
In the EV industry, justice means that everyone, regardless of where they live, what nationality they are, or how much money is in their bank account, has equal access to clean, sustainable transportation. That means making certain EV technology and charging infrastructure available to every community, and it is not the exclusive domain of the wealthy. Justice also means sourcing the materials for electric vehicles ethically, and being transparent about environmental impact, so that the progress we make does not come at the cost of marginalized communities or future generations.
At EVhype, we are fighting to support justice through the pursuit of fair and equitable EV infrastructure. We concentrate on bringing more charging infrastructure into underserved markets and informing those markets about the advantages of and opportunities for electric vehicles. Additionally, by democratizing EV technology and making our services accessible, we hope to give everyone the opportunity for clean transportation.
We also value transparency and accountability in our operations. From giving away accurate information on our impact on the environment to teaming up with communities to tidy up the infrastructure, we guarantee that what we do is fueled by the maxim of fairness.
Rob Dillan, Founder, EVhype.com
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Tech Recruiting Breaks Bias Barriers
Justice in recruiting means actively dismantling systemic biases — and in the technology sector, this is especially imperative. For decades, qualified professionals have been shut out of tech due to persistent stereotypes about who a “real” tech worker is: typically white, cisgender, male, and young.
But the injustice goes even deeper. Many future innovators never even reach a job interview because they’re guided — either by unconscious bias, outdated career advice, or outright discrimination — into other paths long before they have the chance to explore tech. That’s a generational loss of talent, creativity, and perspective.
At Redfish Technology, we’re tackling this problem from both sides.
In our hiring process, we’ve implemented structured interviews, removed identifying information during early resume reviews, and work closely with clients to ensure job descriptions are written in inclusive, non-gatekeeping language. We also train our team and hiring managers on bias interruption strategies and challenge the notion of “culture fit” by focusing on “culture add.”
On the pipeline side, we’re investing in future talent by partnering with coding bootcamps for girls and nonbinary youth, sponsoring tech scholarships for underrepresented students, and mentoring through organizations focused on racial equity in STEM. We’re also working with returnship programs to help mid-career professionals re-enter the workforce after stepping away, often due to caregiving responsibilities.
Progress isn’t instant, but it is happening. Slowly, steadily, the tech sector is becoming more inclusive, and we’re proud to be part of that change.
Rob Reeves, CEO and President, Redfish Technology
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Human Connections Triumph Over Automated Hiring Systems
Justice in my industry looks like “a person getting hired for a job, after initially being auto-rejected by an applicant tracking system.”
This is justice because for years job seekers and employers have complained that hiring is broken and things like applicant tracking systems unfairly filter qualified people out, or at times, rejects people quickly even though their resume is a 100% match to the job description.
When a person looks beyond that rejection email, and decides to network with the company leading to an interview, it feels like validation that the ATS systems should not exist in the first place. More so, it feels like people should be working together instead of relying on technology to decide who is qualified.
Finally, if that person is hired, it is justice because it proves that companies are spending millions on hiring software that does absolutely nothing to help the job seeker or the company fill a position quicker.
Everyone who’s ever worked in recruiting, or hired anyone, knows that online hiring has been broken for more than 20 years. Being able to tell someone that you were hired in spite of a robot rejecting you feels pretty darn good!
Steven Lowell, Sr. Reverse Recruiter & Career Coach, Find My Profession
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Honest Marketing Builds Trust in IT Tools
I work as a digital marketer in an IT company. I help share information about tools that make work easier for teams. My job is to make sure people understand what these tools do, clearly and honestly.
In my work, justice means being fair and honest. It’s about making sure everyone can get the information they need without tricks or pressure. People should know exactly what a product can do and if it’s right for them.
To keep things fair, I treat every marketing message like a real conversation, not just trying to sell something. I share real stories from users about how the tools help them and the problems they solve. Justice means building trust little by little by being clear and truthful. That way, people can choose what works for them without any confusion or false promises. I try to do this every day in my work.
David Reynolds, Digital Marketer, JPGHero
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Skills Outweigh Connections in Modern Marketing Opportunities
In marketing and staffing, justice means fair access to opportunity—no matter your background, connections, or zip code. It’s about making sure the loudest voices don’t drown out the best ones. At Prose, we champion freelance and fractional talent from all walks of life, vet them based on skill—not pedigree—and match them with brands that value results over resumes. We’re building a system where great work rises, not just great networking. Justice in our world means opening the door and keeping it open.
Justin Belmont, Founder & CEO, Prose
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Addiction Recovery Restores Dignity Through Equal Access
In the addiction recovery field, justice means dismantling the stigma that surrounds substance use and ensuring every individual—regardless of background—has access to compassionate, evidence-based care.
For too long, addiction was treated as a moral failing instead of a medical condition. Justice in our work means meeting people where they are without judgment, addressing trauma, and advocating for care models that are culturally competent, inclusive, and equitable.
At Legacy Healing Center, we work to create a system that doesn’t just treat addiction—it restores dignity. That includes offering specialized programs for women, first responders, couples, and underserved populations who are often overlooked in traditional treatment settings.
Upholding justice means holding ourselves accountable. We constantly ask: Are we giving every client the tools, voice, and support they need to thrive?
True justice in this industry isn’t just about access—it’s about agency, empathy, and the belief that healing belongs to everyone.
Travis Benfaida, Chief Executive Director, Legacy Healing Center
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Ethical SEO Practices Challenge Industry Misconduct
Moral justice is a key part of our company. Being in SEO and Digital, there are a select few in the minority who poison the well for the rest of us. Potential clients often treat agencies like ours with caution, we’re guilty until proven innocent.
The irony of marketing tactics in SEO being defined as white hat (morally sound), grey hat (morally ambiguous), or black hat (immoral, even though often not illegal) says it all.
We strive to stand out among similar industries by not taking advantage of clients. SEO is like collecting rainwater that slowly feeds into a river, it takes time to gather momentum and show results, but when it does, it can last long after the work has stopped. PPC, on the other hand, is like turning on a tap, ads appear instantly, and you can see day-to-day whether you’re getting clicks, impressions, or leads, or if it’s falling flat. The same applies when you turn PPC off — the flow from the tap (leads, clicks, traffic) stops immediately.
With the delayed effects of SEO, this allows nefarious companies’ work to go unpunished or unchecked, as its impact — often zero, or worse, damage to the company’s visibility and website traffic — doesn’t come to light until months later, unfortunately at which point the company has already paid a number of invoices. As SEO results can’t be super specific (nor should they be), promising to rank number 1 on Google is neither realistic nor guaranteed. It’s often almost impossible for the affected company to request refunds or cry foul play.
Some of our competitors charge and include syndicated links at full price as part of the order. These links offer minimal SEO value, certainly not enough to justify the $500-$700 per link that’s often charged. It’s a markup that simply doesn’t reflect their limited impact. Charging this for a syndicated link is scarily common.
Others charge full price for repeat domains, taking advantage of companies or reps who aren’t deeply versed in SEO or digital marketing, and may not be aware that each repeat domain delivers diminishing returns and is only worth a fraction of the price and SEO value of the first one landed.
We actually deliver repeat domains for clients who specifically request them, though they’re not included in our standard packages and are offered at a significantly discounted rate. If a client has opted out but one happens to land through our broader outreach efforts, we include it free of charge.
Brett Downes, Founder, Haro Helpers
Have Your Say
Join the conversation:
- What does justice look like in your line of work?
- How do you navigate fairness and transparency in your day-to-day decisions?
- What changes would make your industry more equitable?
Alignment with the UN SDGs
- SDG 5: Promotes gender equality in tech hiring
- SDG 8: Supports fair labor and ethical business practices
- SDG 10: Reduces inequality in access to opportunities
- SDG 12: Encourages responsible consumption and marketing
- SDG 13: Advocates for sustainable EV infrastructure
Note: The views and opinions expressed in the content provided on this page are those of the individual authors and do not necessarily reflect the official policy or position of any organizations mentioned. The information provided is for educational and informational purposes only and should not be interpreted as professional advice. Readers should consult with relevant experts or professionals for guidance specific to their circumstances. The examples used are for illustrative purposes and results may vary depending on various factors. Any external links provided are for convenience, and we do not endorse or take responsibility for the content, products, or services available through these links.
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