Over the course of his career, Boddie has created e-commerce platforms, connected intricate APIs, and learned over 20 web development technologies. He has made sure that accessibility guidelines, like the Web Content Accessibility Guidelines (WCAG) and the Accessibility for Ontarians with Disabilities Act (AODA), are followed.
Because of his experiences, he now understands that standard web development techniques have limitations, especially for non-profits and marketing companies. Boddie discovered a gap where a lack of funding and assistance made it difficult for many organizations to grow their digital offerings. It was this insight that led him to establish a new web development model.
Boddie and his colleagues at Mango Innovation offer limitless site development via an adaptable membership plan. With this strategy, businesses may expand their offerings efficiently without compromising on quality or going over budget.
TWB: Could you describe how you came to create Mango Innovation after working as a systems support analyst? What spurred you on to change that?
DB: I started off in my career with Adidas Group Canada as a systems support analyst, where I was able to obtain useful expertise in online systems development. As time went on, I observed that the constraints of conventional web development methods made it difficult for a lot of marketing and design firms to expand their offerings. Inspired by these difficulties, I founded Mango Innovation, which provides limitless web development via an adaptable subscription plan.
TWB: You said that organizations and nonprofits frequently experience difficulties with the traditional web development paradigm. Could you explain in more detail how these issues are addressed by your flexible subscription model?
DB: Agencies and charities can expand their digital services without being constrained by the customary project-based payment structure thanks to our adaptable subscription model.
We guarantee that quality, timeliness, and cost are no longer mutually exclusive by offering limitless web development, white-label services, and quick delivery.
TWB: Which important turning points in your professional life do you think most strongly influenced your success as a web developer?
DB: Overseeing a $250k online gateway project for the Ontario Public Service was one noteworthy accomplishment.
This experience has been essential to the growth of Mango Innovation and my career. It goes hand in hand with my mastery of over 20 web development technologies and my creation of intricate e-commerce platforms.
TWB: How do you make sure the apps and websites you create are always accessible and adhere to guidelines such as WCAG and AODA?
DB: We put accessibility first in all of our projects by following AODA and WCAG guidelines.
To make sure that our websites and applications are accessible to everyone, this entails conducting thorough testing and taking into account input from users with impairments.
TWB: Analytics and data are essential to your business. Could you give an example of how you have utilized data for a customer to increase conversions or enhance the user experience?
DB: We used data-driven insights to optimize the content for one client.
Our approach involved taking a conversational yet authoritative tone, breaking down difficult subjects into easy-to-follow instructions, and increasing blog traffic by more than 50% while also tripling email list signups.
TWB: Based on your experience, what are the most widespread myths regarding how affordability, speed, and quality relate to each other in web development?
DB: It’s a prevalent fallacy that one must give up one for the other.
Here at Mango Innovation, we’ve shown that timely and cost-effective high-quality solutions can be attained with the appropriate procedures and knowledge.
TWB: The importance of sustainability is rising in all sectors of the economy. If Mango Innovation incorporates sustainability into its work at all, how does it do so?
DB: Our approach to sustainability involves streamlining our development procedures to cut down on energy and trash production.
Furthermore, we work with customers who give sustainable practices top priority in their business operations.
TWB: In the tech industry, innovation is crucial. Which cutting-edge methods or tools do you think will influence web development going forward?
DB: I think that machine learning and artificial intelligence will have a big impact on web development in the future.
These tools can improve the general efficiency of development processes, automate tedious operations, and offer customized user experiences.
TWB: Could you talk about any honors or commendations that you or Mango Innovation have won for your dedication to excellence in your industry?
DB: The success and happiness of our clients are the real testimonials to our dedication to quality, even if we are still adding accolades to our collection.
We are proud of the beneficial influence we have had on their companies and hope to be formally recognized in the future.
TWB: Lastly, what guidance would you provide aspiring business owners hoping to establish themselves in the web development sector?
DB: My recommendation is to stay flexible and dedicated to lifelong learning.
Keeping up with the newest trends and technology is essential because the web development industry is always changing.
Furthermore, concentrate on offering value to your clients and building strong relationships within your community.
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Useful Links
- LinkedIn: https://www.linkedin.com/in/derrick-boddie/
- Website: https://mangoinnovation.com/
Share Your Insights
We invite you to engage with Derrick Boddie’s insights on digital innovation and the future of web development. Share your thoughts in the comments below!
- What aspect of Derrick’s journey resonates with you the most?
- How do you think a subscription model could benefit your organization?
- What challenges have you faced in scaling your digital services?
Alignment with the UN SDGs
Derrick Boddie’s work with Mango Innovation and his insights into web development align with several UN Sustainable Development Goals (SDGs). Here’s how his initiatives connect with these global objectives:
- Goal 8: Decent Work and Economic Growth
Boddie’s focus on creating web solutions that cater to businesses, particularly non-profits and marketing agencies, supports economic growth by enabling these organizations to enhance their digital presence. The flexible subscription model allows them to expand their services without the financial burden of traditional project-based payments, promoting job creation and economic development. - Goal 9: Industry, Innovation, and Infrastructure
By innovating the traditional web development model and emphasizing the importance of digital infrastructure, Boddie directly contributes to fostering innovation in the tech industry. His experience in creating complex e-commerce platforms and APIs demonstrates the role of technology in improving industry standards and operational efficiencies. - Goal 12: Responsible Consumption and Production
Boddie’s commitment to sustainability in his development processes reflects a focus on responsible production practices. By optimizing development procedures to reduce energy use and waste, Mango Innovation promotes environmentally friendly practices within the tech industry. - Goal 10: Reduced Inequality
The accessible web solutions provided by Mango Innovation aim to bridge the digital divide for non-profits and smaller organizations that may lack the resources for traditional web development. This approach helps reduce inequalities in access to technology and digital services. - Goal 4: Quality Education
Boddie emphasizes the importance of continuous learning and adaptation in the ever-evolving web development landscape. By sharing his insights and experiences, he contributes to the education of aspiring developers and business owners, fostering a culture of knowledge-sharing and skill development. - Goal 13: Climate Action
Boddie’s initiatives to streamline development processes for sustainability reflect an awareness of environmental impacts. By working with clients who prioritize sustainable practices, he encourages the tech industry to take actionable steps towards reducing their carbon footprint. - Goal 17: Partnerships for the Goals
Through collaboration with various organizations, Boddie fosters partnerships that can enhance collective impact in achieving sustainable development. His work with non-profits and agencies supports the creation of synergies that can drive forward sustainable practices in the web development sector.
Overall, Derrick Boddie’s approach to digital innovation not only enhances business capabilities but also aligns with broader societal goals, contributing positively to the achievement of the UN SDGs.
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