Makeup Mania: 2023’s Bestselling Makeup Brands

“Makeup can contribute to our success.”

– Sahara Sanders, Makeup Matters (Secrets of Femmes Fatales, #4)

Well, makeup does add to our veneer of confidence. When we feel beautiful, we can easily tackle any problem. Though it may seem superficial to many, makeup is indeed an armor for billions of women around the world. It gives them the courage needed to face the world head-on.

Today, there are a plethora of makeup brands worldwide. We are all spoiled for choices. Naturally, the competition in the makeup world has skyrocketed. Brands are in a constant cut-throat race to provide the trendiest product at the best price, making sure that the quality is not compromised. Moreover, sustainability is a major factor in today’s times. Most millennials and Gen Z’s opt to choose products that are cruelty-free.

Beauty companies are scrambling to meet all the varied demands of today’s consumers. Nevertheless, the makeup industry is a growing industry. New companies are getting launched every day. This keeps the traditional brands on their toes.

2023 has been a great year for the beauty market. While many new brands entered the fray, the traditional stalwarts made sure to hold their own by launching new and unique products.

Let us have a look at some of 2023’s bestselling makeup brands.

Brand: L’Oreal

Founder: Eugene Paul Schueller

L’Oreal was founded by Eugene Paul Schueller way back in the early 20^th century. To this day, L’Oreal has maintained its brand power. Headquartered in France, it is the largest beauty company in the world today. From hair color, skincare, and sun protection to make-up, perfume, and hair care, L’Oreal deals in all. The company offers cult favorites as well as trendy new products at prices affordable to everyone. It believes in universalization, and thus, provides products aimed at people of all ethnicities.

Brand: Fenty Beauty 

Founder: Rihanna

Rihanna is a spectacular pop star known to all around the world. In 2017, she came up with Fenty Beauty with the aim of providing makeup for people of all complexions, even hard-to-match ones. Whether we accept it or not, it is hard to get beauty products that perfectly match some skin tones. Fenty Beauty’s goal is to break this barrier. It strives to bring in shade inclusivity in the market so that people of different complexions can get their perfect shade. The beauty company focuses on consumer satisfaction. It works to realize its consumer’s dreams and produce the highest quality of products.

Brand: Armani Beauty

Founder: Giorgio Armani

The name Armani is synonymous with luxury and fashion. In the year 2000, Giorgio Armani ventured into the beauty scene and launched Armani Beauty. The company is famous for producing products that give a classy and timeless look. The high-end label makes sure to provide high-end formulas that are bound to bestow you with a sophisticated look.

Brand: Hourglass Cosmetics

Founder: Carisa Janes

Hourglass is a high-end cosmetics brand established by Caris Janes in 2004 in Venice, California. Hourglass is one of the first companies that adopted the cruelty-free approach right from its inception. They refrain from testing on animals. Also, their products are 100% vegan. Moreover, they also donate 1% of their profits to organizations that fight for animal rights. The products produced by Hourglass are all of high quality and latest trends. The luxurious packaging makes them all the more covetable. All this makes Hourglass the perfect brand for animal-loving beauty aficionados.

Brand: MAC Cosmetics 

Founder: Frank Toskan and Frank Angelo

Make-up Art Cosmetics, popularly known as MAC, was founded by Frank Toskan and Frank Angelo in 1984. Anyone with the slightest interest in makeup is familiar with the name MAC. One of the top three global makeup brands, MAC was originally intended for the use of makeup artists, stars, and models. Today, the iconic brand is available for everyone who wishes to get a glamorous look. A subsidiary of Estee Lauder, M.A.C continues to be the number one choice for most people around the globe.

Brand: Estee Lauder 

Founder: Estee Lauder and Joseph Lauder

In 1976, Estee Lauder and her husband, Joseph Lauder, established the beauty behemoth Estee Lauder. Today, it owns a number of other successful companies like Tom Ford Beauty, Clinique, La Mer, and MAC, among others, making it the second largest cosmetics company in the world. Estee Lauder is famous for its high-quality and timeless products. So, if you are into luxurious makeup brands, this is one of the best brands for you.

Brand: Nars Cosmetics

Founder: Francois Nars

The famous makeup artist and photographer, Francois Nars, came up with his own cosmetics brand, Nars, in 1994. Nars first started its journey with 12 lipsticks. Today, it has turned into a giant makeup company. Its innovative approach, trendy styles, and universally flattering formulas have made it a favorite of many. Moreover, the cheeky names given to its products add a panache, making them all the more appealing.

Brand: Charlotte Tilbury Beauty Ltd.

Founder: Charlotte Tilbury

Ever since its inception in 2013, Charlotte Tilbury Ltd has been dominating the beauty scene. The British makeup and Youtuber already had a massive number of followers before starting her own company. Naturally, Charlotte Tilbury Beauty Ltd. has been enjoying success right from its inception. Its products offer red carpet-worthy looks coupled with a luxurious feel. The chic packaging and high-end formulas make the brand a favorite of makeup lovers. It is no wonder that Charlotte Tilbury Beauty Ltd has won over 300 global awards to date.

Conclusion

It is hard to believe that people have been applying makeup since prehistoric times. Cosmetics have been a part of our lives for quite some time now. I am sure that they will continue to play a part in our lives in the future as well. Today, the makeup industry, just like any other market, is constantly evolving to meet our evolving tastes. It is up to us to opt for the makeup brand that is best suited for us.

Do comment and let me know which of the makeup brands listed here are your favorites.